Lake91 Privacy Policy

1. Introduction

This Privacy Policy describes how Lake91 ("we", "us", or "our") collects, uses, stores, and protects personal information belonging to users ("you") of the Lake91 platform — including the website and mobile app. By creating an account and using our services, you acknowledge that you have read this policy and consent to the practices described herein.

We take the privacy of our Pakistani users seriously. Whether you are logging in to bet on PSL cricket, spinning slots, playing bingo, or managing your PKR withdrawal, the personal data you share with us is handled with care and used only for legitimate purposes as set out in this policy.

2. Data We Collect

We collect different types of information depending on how you interact with Lake91. This includes:

We only collect data that is necessary for the purposes described in this policy. We do not collect sensitive information such as religious beliefs, political opinions, or biometric data unless specifically required for identity verification and with your explicit consent.

3. How We Use Your Data

The data we collect is used for the following purposes:

• Account management: Creating and maintaining your Lake91 account, verifying your identity, and keeping your profile up to date.
• Transaction processing: Handling deposits in PKR via JazzCash, Easypaisa, Raast, bank transfers, cards, and mobile wallets, as well as processing withdrawal requests.
• Platform improvement: Analysing how players use our casino, slots, bingo, and betting products so we can make the experience better over time.
• Security and fraud prevention: Detecting and preventing unauthorised access, duplicate accounts, money laundering, and any other activity that could harm users or the platform.
• Customer support: Responding to your queries, resolving disputes, and communicating important account-related updates.
• Marketing communications: Sending you information about promotions, bonuses, and offers — but only where you have given us permission to do so.
• Legal compliance: Meeting any obligations we have under applicable laws and regulations.

4. Sharing Your Data

Lake91 does not sell, rent, or trade your personal data to third parties. However, we may share your information with trusted partners and service providers in limited circumstances, strictly to operate and improve the platform. These include:

• Payment processors: To facilitate PKR transactions through JazzCash, Easypaisa, Raast, and other supported channels.
• Identity verification providers: To confirm your age and identity when required.
• IT and hosting providers: Who help us run the website, mobile app, and backend systems securely.
• Analytics providers: Who help us understand platform usage and improve the user experience — data shared is aggregated or anonymised where possible.
• Legal and regulatory authorities: Where we are legally obliged to disclose information, such as in response to a valid court order or investigation.

All third-party partners we work with are required to handle your data securely and in line with applicable privacy standards. They are not permitted to use your data for any purpose other than the one we have specified.

5. Payment Data

When you make a deposit or request a withdrawal on Lake91, your payment is processed by our certified third-party payment partners. We do not store your full card numbers, JazzCash PINs, Easypaisa wallet passwords, or any other payment credentials on our own servers.

What we do retain is a record of your transaction history — including amounts in PKR, timestamps, payment method type, and transaction status. This information is necessary for account management, dispute resolution, and fraud prevention purposes.

• All payment data is encrypted during transmission.
• Transaction records are kept for the period required to fulfil legal and operational obligations.
• If you dispute a transaction, we may need to share relevant records with the payment provider to investigate.

6. Cookies

Lake91 uses cookies and similar tracking technologies to make the platform work properly and to improve your experience. Cookies are small text files stored on your device when you visit our website or app. They help us do things like keep you logged in between sessions, remember your language and display preferences, and understand how players navigate the platform.

We use the following types of cookies:

• Essential cookies: Required for the platform to function. Without these, things like logging in and session management would not work.
• Analytics cookies: Help us understand traffic patterns and how players interact with different sections — such as the casino, slots, or PSL betting pages.
• Preference cookies: Remember settings you have chosen, such as display preferences or recently played games.
• Marketing cookies: Used to show you relevant promotions or reminders about the platform. These are only active if you have consented.

7. Data Retention

We keep your personal data for as long as your account is active or as long as it is needed to provide you with our services. After you close your account, we may retain certain data for a period of time as required to meet legal obligations, resolve disputes, and enforce our agreements.

• Account and identity data is typically retained for a minimum period following account closure to comply with applicable requirements.
• Transaction records are retained as needed for audit, financial reporting, and dispute resolution purposes.
• Support communications are kept for a reasonable period to help with follow-up queries and quality assurance.
• Usage and analytics data may be retained in anonymised or aggregated form indefinitely, as it no longer identifies individual users.

Once the retention period expires, data is securely deleted or anonymised so that it can no longer be linked back to you.

8. Security

Keeping your data safe is something we take seriously. Lake91 uses a combination of technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.

• All data in transit between your device and our servers is encrypted using TLS (Transport Layer Security).
• Sensitive data stored on our servers is encrypted at rest.
• Access to personal data internally is restricted on a need-to-know basis — only authorised staff who require access to do their job can view it.
• We regularly review our security practices and update them in line with evolving threats and industry standards.

9. Your Rights

As a Lake91 user, you have certain rights over your personal data. We are committed to making it straightforward for you to exercise these rights.

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: If any of your information is inaccurate or incomplete, you can ask us to correct it.
• Right to erasure: In certain circumstances, you can request that we delete your personal data. Note that some data may need to be retained for legal reasons even after a deletion request.
• Right to restrict processing: You can ask us to limit how we use your data in certain situations.
• Right to object: You can object to us processing your data for marketing purposes at any time.
• Right to data portability: You can request your data in a structured, commonly used format.

To exercise any of these rights, contact our support team. We will respond to your request within a reasonable period. In some cases we may need to verify your identity before processing the request.

10. Minors

Lake91 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. If you believe that a minor has registered an account or shared personal information with us, please contact our support team immediately so we can investigate and take appropriate action, including closing the account and deleting the associated data.

11. Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will update the "Last updated" date shown at the top of this page. We may also notify you of material changes through your registered email address or via a notice on the platform.

We encourage you to review this page periodically so you are always aware of how your information is being handled. Your continued use of Lake91 after any update constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, our support team is available around the clock. You can also check our FAQ page for quick answers to common questions.

For data-related requests, please contact us at: [email protected]